DEC 18, 2008
Visual identity in the sound bite age
Denny 
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President & CEO
Clients frequently ask us to update, redesign or create a logo from scratch for their business or organization. Almost invariably, the job will involve lengthy discussion of the "meaning" of graphic elements, color combinations and even typeface.
But recently a situation came up that served as a reminder that in some cases, a logo just needs to say what's important about an organization without relying on subliminal messages or symbolic images.
President Bush came to Greensboro to visit Youth Focus, a local nonprofit that provides support services for at-risk and troubled young people. The purpose of the President's trip was to call attention to the success of a federally funded Youth Focus program that mentors kids who have a parent in prison.
SEP 18, 2008
Congrats are in order!
Denny 0 comments
President & CEO
Congratulations to New Xperience Entertainment owners Tamika and Kenneth Bain! Last week was the culmination of almost a year’s preparation for the U.S. launch of Mobile Cinema Park, a product created in Israel for educators and their students. They recognized the value of Cinema Park’s multimedia educational programs (which have been popular in Korea, Poland, Mexico and other countries for years,) and are making them available to US schools, museums and other edutainment venues. And hats off to the Bouvier Kelly team whose skills in branding, art, copy, web design and PR became an integral part of the NXE team. Of the myriad projects that any agency undertakes, none is more demanding or more fun than a product launch. From the audience research to brand development, market segmentation–even the budget constraints–makes introductions exhilarating for the adrenalin junkie in all of us. K-12 students and their teachers will be the ultimate benefactors of Tamika and Kenneth’s entrepreneurial gusto. And we are proud to be part of it!
Visit www.mobilecinemapark.com!
AUG 5, 2008
This business just keeps getting better.
Denny 0 comments
President & CEO
As a 30-year veteran of the persuasive arts, I have never seen a greater demand for new ideas, creative perspectives and insightful strategies. According to Daniel H. Pink, author of “A Whole New Mind,” we in the creative industry will rule the economic future. While the data-driven, analytic jobs are easily and cost-effectively outsourced, concept-driven design careers must flourish to meet the demands of our changing times.
It's about time! Not that marketing science, quantitative research, audience statistics, dashboards and diagnostics don't have an important role to play, but they don't “speak” to a customer the way an empathetic message can.
