AUG 28, 2008
Yesterday’s Bank is Today’s New Retail Store
Stephanie 
1 comments
Client Services Manager/CRM Specialist
Sitting quietly, enjoying a cup of gourmet coffee in the computer café, you glance over and see a young mom shopping in the retail store looking for a good book to read while her daughter colors in the children's play area. There's an older gentleman comfortably scrunched down in the oversized leather chair reading The Wall Street Journal (nodding off occasionally) and a group of friends playing Wii on the big screen TV. No, you're not at the mall or at Barnes & Noble. Would you believe you’re at your local bank?
With the changing landscape of the financial industry, many banks are testing unconventional methods to differentiate themselves and create a more positive customer experience. The toughest competition for banks today isn't the other banks down the street, but actually all the dynamic, engaging experiences consumers have with the Internet, electronics and innovative retailers. Banks that understand this evolution will have a powerful advantage when it comes to wooing customers and winning mindshare. If they get it right, they will strengthen their brands, build customer loyalty and directly drive top-line revenue growth.
