ChalkTalk http://blog.bouvierkelly.com/ ChalkTalk - a blog by Bouvier Kelly <![CDATA[Visual identity in the sound bite age]]> http://blog.bouvierkelly.com/27/visual-identity-in-the-sound-bite-age/ Clients frequently ask us to update, redesign or create a logo from scratch for their business or organization. Almost invariably, the job will involve lengthy discussion of the "meaning" of...]]> Thu, 18 Dec 2008 11:15:09 -0500 http://blog.bouvierkelly.com/27/visual-identity-in-the-sound-bite-age/ <![CDATA[Public Relations and the Social Aspects of Economic News]]> http://blog.bouvierkelly.com/26/public-relations-and-the-social-aspects-of-economic-news/ There is one key issue that public relations practitioners can help CEOs and company presidents keep in mind when charged with communicating about layoffs, cost-reductions or a downsized...]]> Fri, 12 Dec 2008 01:38:59 -0500 http://blog.bouvierkelly.com/26/public-relations-and-the-social-aspects-of-economic-news/ <![CDATA[APR Designation: What’s it mean to clients?]]> http://blog.bouvierkelly.com/25/apr-designation-whats-it-mean-to-clients/ As a public relations practitioner, earning the accreditation in public relations (APR) is a commitment that demonstrates a willingness to serve the profession to the utmost competency. Earning...]]> Thu, 06 Nov 2008 09:17:48 -0500 http://blog.bouvierkelly.com/25/apr-designation-whats-it-mean-to-clients/ <![CDATA[Do Reach and Frequency Still Matter?]]> http://blog.bouvierkelly.com/24/do-reach-and-frequency-still-matter/ When I entered the media business, it was a generally accepted advertising principle that an effective media campaign would generate, at a minimum, 50% reach among the target audience, with an...]]> Thu, 09 Oct 2008 05:20:05 -0400 http://blog.bouvierkelly.com/24/do-reach-and-frequency-still-matter/ <![CDATA[Jerry and Bill Shoe Show Cancelled]]> http://blog.bouvierkelly.com/23/jerry-and-bill-shoe-show-cancelled/ Mon, 22 Sep 2008 10:17:33 -0400 http://blog.bouvierkelly.com/23/jerry-and-bill-shoe-show-cancelled/ <![CDATA[Congrats are in order!]]> http://blog.bouvierkelly.com/22/congrats-are-in-order/ Congratulations to New Xperience Entertainment owners Tamika and Kenneth Bain! Last week was the culmination of almost a year’s preparation for the U.S. launch of Mobile Cinema Park, a product...]]> Thu, 18 Sep 2008 02:11:37 -0400 http://blog.bouvierkelly.com/22/congrats-are-in-order/ <![CDATA[Another Olympic Gold Medal for China]]> http://blog.bouvierkelly.com/21/another-olympic-gold-medal-for-china/ I thought I knew how important a well-planned, superbly orchestrated PR event can be in strategic brand positioning.

But after watching the 2008 Olympic Games in Beijing, I now realize...]]> Thu, 04 Sep 2008 11:45:35 -0400 http://blog.bouvierkelly.com/21/another-olympic-gold-medal-for-china/ <![CDATA[Yesterday’s Bank is Today’s New Retail Store]]> http://blog.bouvierkelly.com/20/yesterdays-bank-is-todays-new-retail-store/ Sitting quietly, enjoying a cup of gourmet coffee in the computer café, you glance over and see a young mom shopping in the retail store looking for a good book to read while her daughter colors...]]> Thu, 28 Aug 2008 09:33:07 -0400 http://blog.bouvierkelly.com/20/yesterdays-bank-is-todays-new-retail-store/ <![CDATA[What is it with trailers these days?]]> http://blog.bouvierkelly.com/19/what-is-it-with-trailers-these-days/ We’ve all heard this before: “Let’s get there early, so we can catch the previews.” I hate missing the beginning of a movie as much as anyone else, but catching all seven of the previews often...]]> Thu, 21 Aug 2008 11:29:06 -0400 http://blog.bouvierkelly.com/19/what-is-it-with-trailers-these-days/ <![CDATA[Dropped call? No problem.]]> http://blog.bouvierkelly.com/18/dropped-call-no-problem/ There’s a predicament you have found yourself in many times. It’s a solvable problem, and yet I’ll bet you’ve never sat yourself down to come up with an answer.

Relax. I am your personal...]]> Wed, 20 Aug 2008 05:26:34 -0400 http://blog.bouvierkelly.com/18/dropped-call-no-problem/