AUG 5, 2008
This business just keeps getting better.
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As a 30-year veteran of the persuasive arts, I have never seen a greater demand for new ideas, creative perspectives and insightful strategies. According to Daniel H. Pink, author of “A Whole New Mind,” we in the creative industry will rule the economic future. While the data-driven, analytic jobs are easily and cost-effectively outsourced, concept-driven design careers must flourish to meet the demands of our changing times.
It's about time! Not that marketing science, quantitative research, audience statistics, dashboards and diagnostics don't have an important role to play, but they don't “speak” to a customer the way an empathetic message can.
